Advanced Sports & Entertainment Marketing
Advanced Sports and Entertainment Marketing is the final course in the marketing pathway. Students will take the end of pathway exam as part of the program. This course provides students opportunities to develop managerial and analytical skills and deepen their knowledge in sports/entertainment marketing. Topical units include: marketing-information management, selling, publicity/public relations, sales promotions, management of promotion, product mix, pricing, positioning and marketing planning, project-based instruction, together with a variety of work-based learning activities to provide real-world application.
Prerequisite: Intro into Sports & Entertainment Marketing, Marketing Principles
Materials Needed: Pen/Pencil, Notebook with Dividers or a Spiral Notebook with Divider Pockets
Materials Needed: Pen/Pencil, Notebook with Dividers or a Spiral Notebook with Divider Pockets