Pathway Courses
Beyonce. LeBron. Kanye. What do you think when you hear these names? The entertainment and sports industry is an exciting field, but what makes specific names stand out in the crowd? Marketing. You can become a part of this glamorous industry by combining sports and entertainment with traditional marketing. Learn how professional athletes and entertainers are marketed as a commodity and how to create a brand image. This pathway will show you how to work behind the scenes to create a successful marketing campaign allowing you to become a successful component of the entertainment industry.
click the course title below to learn more
Marketing Principles is the foundational course for all pathways in Marketing Education
|
This course introduces the student to the major segments of the Sports and Entertainment Industry and its social and economic impacts.
|
This course provides students opportunities to develop managerial and analytical skills and deepen their knowledge in sports/entertainment marketing.
|