Intro into Sports & Entertainment MarketingHere you will find the rubrics to our major class projects. Archives
April 2022
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Stepping Up Your Game9/3/2019
Your newest business adventure is the creation of a new sports franchise. You will need to choose a sport and a location for your venture. Your job is to develop a plan that includes funding sources, revenue sources, and pricing strategies.
You must compile your team proposal into a Marketing Brief in Google Classroom. Your completed Marketing Brief should include: -Brief description of your team that highlights its home city, discusses the team name, and displays your team logo. -Market Segmentations for your team’s home city. -Profile on your star athlete, including their salary requirements. -Four funding proposals (examples & explanations). -Three revenue sources identified and explained. -Two pricing strategies promotions with explanations. -The Five Economic Utilities applied to your franchise with an example of each one and explanations of how they will add value to your team. -One advertisement with an explanation of your chosen target market. |