Intro into Sports & Entertainment MarketingHere you will find the rubrics to our major class projects. Archives
April 2022
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Co-branding Project10/31/2019 You and your team will need to develop a successful cobranding product that will help to grow your brand as well as your co-brander’s. You have been asked to develop the marketing mix for a new product with your co-brander that will target your super fans. Your marketing choices should reflect your super fans!
Your entire project will be displayed on a regular sized poster board. Log in to https://classroom.google.com to view the complete instructions and rubric.
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Live Nation10/23/2019
Live Nation Entertainment produces over 29,500 events in 40 countries each year. In 2017, Live Nation hosted over 86 million on-site consumers at its events and invested $5.6 billion to put on its events that year. You and your group members are assuming the role of Live Nation employees. You will work to create a brief marketing plan for a new proposed concert tour. You will need to select an artist that they do not currently have on tour and create a professional presentation that includes the required elements below.
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Log in to classroom to access the templates and full instructions needed to complete project.
Develop a social media portfolio for an athlete or entertainer. Complete each of the Google documents below to complete your portfolio. Downloading to Your Google Drive: - Click on the documents below - Click "File", then "Make a Copy" - Save the copied document to your google drive to then edit To Edit Photos: https://pixlr.com/x/ Create Original Content: https://spark.adobe.com/sp/
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Stepping Up Your Game9/3/2019
Your newest business adventure is the creation of a new sports franchise. You will need to choose a sport and a location for your venture. Your job is to develop a plan that includes funding sources, revenue sources, and pricing strategies.
You must compile your team proposal into a Marketing Brief in Google Classroom. Your completed Marketing Brief should include: -Brief description of your team that highlights its home city, discusses the team name, and displays your team logo. -Market Segmentations for your team’s home city. -Profile on your star athlete, including their salary requirements. -Four funding proposals (examples & explanations). -Three revenue sources identified and explained. -Two pricing strategies promotions with explanations. -The Five Economic Utilities applied to your franchise with an example of each one and explanations of how they will add value to your team. -One advertisement with an explanation of your chosen target market.
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Missed Class?8/5/2019 If you are going to be out or if you have missed class...Visit Google Classroom. You should have your login and password, but if you need help, email Ms. McCuan for your login credentials.
Check for new assignments added to Classwork and check Reference Materials to see what content was covered in class the day you were out. Assigments can be submited to Google Classroom remotely. |