Marketing PrinciplesHere you will find unit agendas, class resources, and the rubrics to our major class projects. Archives
April 2022
Categories |
Back to Blog
Distribution Map10/21/2019 How Did I Get Here?Choose a product and create map of the channels of distribution the product takes to reach the hands of consumer. Make sure to ask the following while you research:
• Who is responsible for purchasing the product? • Where and how was the merchandise stored prior to distribution? • By what means of transportation did it arrive at its final destination? • How is the merchandise checked in and stored once it arrive? • How often is merchandise reordered and rotated? • How would you best describe this channel of distribution? How many intermediaries are used? Your map should be created on a piece of white paper detailing each step of the products journey. Each destination on your map should have a caption that explains the process and the journey. How Did It Get Here Distribution Activity Checklist:
Back to Blog
Superhero Project9/13/2019
Marvel comic books have come to your group to create a new superhero to add to their line of successful characters. The CEO tells you to be creative and to come up with something that would appeal to a younger audience and a character that is relevant in today’s world. The catch…you have only four days to come up with a new superhero AND create a product featuring your new character. On Friday, there will be a launch of this new product where your superhero will be introduced to the Marvel executives. The company will only select ONE CHARACTER. You are all competing to be that one group that is selected. Because of this pressure, everyone in the group will be evaluated based on group and individual performance.
To create your superhero, you can use the following sites: https://www.marvelhq.com/create-your-own-super-hero http://learnenglishkids.britishcouncil.org/games/style-hero https://www.heroized.com/
Back to Blog
The Economics of Business9/5/2019
You are starting your own business and developing your own product. Compile a brief business portfolio highlighting your new business. Follow the attached guide to assemble your portfolio:
Back to Blog
Marketing Pick-Four8/18/2019
You and a partner have been hired to develop a new product. It is your job to develop the product, design a logo, and develop a Marketing Mix (the 4 P’s of Marketing) for the product. You will be expected to develop the brand (tag line, logo, branding colors), and create four promotional strategies for your product. All four parts of the Promotion Mix will need to represented. You will need to compile the information in a marketing brief for the client.
Back to Blog
Missed Class?8/5/2019 If you are going to be out or if you have missed class...Visit Google Classroom. You should have your login and password, but if you need help, email Ms. McCuan for your login credentials.
Check for new assignments added to Classwork and check Reference Materials to see what content was covered in class the day you were out. Assigments can be submited to Google Classroom remotely. |