Marketing PrinciplesHere you will find unit agendas, class resources, and the rubrics to our major class projects. Archives
April 2022
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Designing Distribution10/23/2019 The layout of a store is a key aspect of distribution. Once a product travels through the channels of distribution, its final stop before reaching the hands of consumers is a retail store. It is up to the retail store where an item is placed and how customers will access the item. That is where a store’s layout comes in to play. Stores strive for accessibility and navigability. Products should logically be grouped together and the organization should help ease shopping. Stores must have entry points for customers but must also have entries and accesses for deliveries.
Your goal is to design a retail store. It can be a Mall, Department Store, Grocery Store, Convenient Store, or any other standard retail facility. You will draw a floor plan of your store. Your Floor Plan Should Include:
On a separate sheet of paper, answer the following questions:
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Distribution Map10/21/2019 How Did I Get Here?Choose a product and create map of the channels of distribution the product takes to reach the hands of consumer. Make sure to ask the following while you research:
• Who is responsible for purchasing the product? • Where and how was the merchandise stored prior to distribution? • By what means of transportation did it arrive at its final destination? • How is the merchandise checked in and stored once it arrive? • How often is merchandise reordered and rotated? • How would you best describe this channel of distribution? How many intermediaries are used? Your map should be created on a piece of white paper detailing each step of the products journey. Each destination on your map should have a caption that explains the process and the journey. How Did It Get Here Distribution Activity Checklist: |